December 10, 2011

Photo Business Bootcamp Week 2

I just got the email for the second week of PhotoShelter's Photo Business Bootcamp. I haven't had time to finish week one's week one's  lessons as I've been working at my "day job" for about 10 hours a day this week.  But here's what's available for week 2. 

Week 2 - Growing Your Photography Business
  1. The Typical Business Mistakes Made by Photographers - a 15 minutes Skype interview with John Harrington, author of the popular book Best Business Practices for Photographers
  2. Photographer's Cost of Doing Business - a 5 minute audio interview with Greg Smith; this lesson includes a link to the NPPA's  Cost of Doing Business Calculator which Smith helped develop
  3. 8 Ways To Get More Work From Existing Clients - a list of suggestions any photographer can use to market and promote their business, based on an interview with corporate/industrial photographer Martin Vargas
  4. The 7 Ironic Truths About Successful Wedding Photographers -  a comprehensive and very interesting 10 page article by Missy Lamb, a very successful wedding and portrait photographer in North Carolina.    
  5. 10 Ways a Photographer Can Improve Business By Trusting Their Clients -  an article on using the PhotoShelter's Trusted Client feature as a benefit to the client and photographer
  6. Steal These Marketing Ideas - an article on using marketing ideas from other industries to promote your photography business
  7. Negotiating with Clients Doesn’t Have to Be Scary - a one hour video presentation with Blake Discher about The Right Way to Negotiate with Clients. 
Next week's bootcamp theme is Your Website: Your Most Important Business Tool.

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